Why has it become harder to increase organic growth? Algorithms. The way the new and updated social media platforms function is much like Google’s. If the content posted gains high engagement levels from the current audience, it will then be introduced to a new pool of people - which means that media content has to be effective and interesting to the initial current audience first in order to reach the rest of the social community.
Increasing the organic growth of a business social platform is challenging however simple if done right. The key is to work smarter not harder. Increasing organic social media presence looks at various different aspects which you should follow in order to ensure that your business is reaching its full potential.
1. Relevant Profile
Ensuring that your business has a relevant username to what the business does is really effective when it comes to reaching out to new people. For example, Leftside Design is clear and can tell the customers that this business is associated with designing and those interested will get in touch. There is nothing better than a business profile that is clear, simple and creative.
2. Graphics, quotes, memes, and GIFs
Using more visuals in your posts will increase your consumer engagement and views. You can post motivational quotes, infographics or even incorporate promotional content and convert them into GIFs. Usually, the more visually appealing posts are what grabs the attention of a consumer on social media.
3. Use Instagram insights to understand your audience
This feature is available to all Instagram accounts set in the business profile mode. It allows you to see which post does well and what your audience ranges from in terms of age, gender, country, etc. By having a look at these statistics, you will be able to recognize what you should be posting more in order to increase your social media presence.
Alternatively, another way where you can combine all these actions into one is by using the Social Bakers tool. It's a unified marketing platform that drives growth by understanding your audience, creating content they love, analyzing engagement and caring about their experience. Click here or visit www.socialbakers.com to learn more!
An aspect of social media that has been trending for years, however, incorporating more than 5 hashtags may make your content post seem unprofessional hence which is why a business should stick to a maximum of 5 hashtags that are keywords related to their field. It is advised to not use an overused hashtag because your content might be hard to find in the large pool of posts.
5. Share & Collaborate
By reposting other content and tagging their accounts will help your business profile gain some recognition as it will open up your content to a larger pool of people on the web who are linked to the account/content you’ve reposted. Collaborating with other social media influencers or companies in the same field as your business will also be able to open your content up to a new, larger pool of people and help you gain recognition.
Social media is a great way to get your business profile out there to the rest of the community, therefore, it is extremely important to ensure that it is done right!