Video Marketing is the new star in the field of Digital Marketing . With online video quickly becoming a key means for people to satisfy their information and entertainment needs, businesses have now realized the importance of including internet marketing in their strategy. Videos drive traffic and engagement, they convey information better than other types of content and promote trust in the brand and its products. No wonder that video is becoming a critical component of every company’s marketing mix. Testimonial videos and corporate videos are two such modes of video marketing.
Animoto’s research says that 96% of consumers find videos helpful when they are making purchase decisions online. Moreover, 58% of them consider companies that produce videos to be more trustworthy.
Your product or service may not appeal to everyone. You have to be sure that you tailor your content to the specific concerns of a well-defined audience. All corporate videos talk about the features and benefits or their product. Your audience might not see the entire video. If you want your audience to watch the whole video, then you must add an emotional quotient to it. Once you connect with them on an emotional level, you can convert the audience into a customer. Your customer wants to know how you can solve their problems – that’s what matters to them. They really don’t care much about your history or your processes.
Put yourself in the shoes of your customers. What do they care about? What are their problems? Then position your company as the obvious and unique solution to those specific problems. Give the people watching your video something they can relate to, something that lets them see themselves in your video.
Other than a corporate video, testimonial videos can work wonders for a consumer brand. When a customer speaks for the brand, it is more compelling and provides a more personal touch to the audience. The brand can ask their loyal customers a few questions or can just let them share an experience with the audience. It is natural, it is honest and it connects with the audience. A video of someone using your product and extolling it’s virtues is far more powerful (and credible) than animated text or a series of photos.
At the end of it all, do include a call to action so that you can convert your audience into customers.
If you are looking for any Video production services in Dubai, be it a Testimonial video or a Corporate video, don’t hesitate to get in touch with us. At Leftside we have a full creative team in place to handle all of your Video Content requirements. Be it a testimonial video or a corporate video, we’ve got it all covered.