The 3 Things You Might Not be Doing for Your Business that Could Affect Your Social Media Presence
After researching and continuously updating your social media marketing strategy, do you still find your social media engagement going slow? There are a couple of things you might be missing out that most marketing blogs do not tell you. First - you do not need any sort of a budget, in fact, no budget at all! These are all free for all business and personal profiles to incorporate. 1. Features: Making use of Instagram Stories and other features such as IGTv Most business prof
The Internet Marketing Tree
Take one look at the Internet Marketing Tree and get a full comprehension of Online Marketing!
Branding and Advertising Agency in Dubai is Offering a Mix of Services
Branding and Advertising agency in Dubai offering a Mix of services
Chatbots are taking over the world?
Chatbots are a computer simulation of human conversation. What started out as technological curiosity has now evolved into the next big thing. Technology is constantly redefining itself. While some technologies come and go, some are here to stay. Chatbots have been here for a while, but were not as famous as they are now. Consumers are increasingly becoming more comfortable interacting with machines online. Chatbots will inevitably continue to dominate the landscape. The be
What’s new at Instagram in the beginning of 2018
A quick recap on What’s new at Instagram in the beginning of 2018 1. Repost other Users’ Instagram stories A feature that will help brands/people stay in a story for longer than 24 hours!
When you mention someone in your story, they get a notification that they have been mentioned in a story. These people will have the option of reposting that story, which will stay for another 24 hours, in turn keeping the story alive for more than 24 hours. The brands would still need to e
Working with a creative boutique vs. a big agency
It is very tempting to choose a large, well-known agency to help with your business marketing/advertising needs. Big companies do come with some benefits. However, a creative boutique agency allows for more flexibility, a much more specialised approach plus the advantage of a lower price tag. Boutique agencies come with a passion for the work while building client relationships. A boutique agency is a smaller creative agency that focuses on specialised work for a limited clie
Branding is Believing
When we talk to clients about creating a brand for their company, they automatically assume it includes designing a good-looking logo and using similar colours and fonts on the website, social media, packaging and marketing material. It’s not all about the design and imagery, to be fair there are a lot of so-called branding experts who provide just that, but at the end of the day the client wants results and true branding is much beyond good design, it is believing. Having a
What is Attraction Marketing and how it works?
In a blur of advertisements, where our day starts and ends with endless forms of ads, new age Scientific Advertisers have emerged. These mad scientists understand the human psychology and create such ads that stand out from the blur. Instead of the advertisers running behind the customers, these ads compel the customers to pursue these advertisers to fulfil their business requirements. A = Aligning your message with your audience in an authentic way. When you know what you kn
Are you investing in your business advertisements or increasing Google’s stock rate?
Advertising in Dubai is somewhat a slightly more difficult task than it is in other parts of the world. ‘Word of Mouth’ (WOM) works the best in this market. If you are an agency trying to pitch, make sure the market talks good about you. With 80% of the Dubai audience being online, it gets a little competitive with advertising. 75% of the consumers trust opinions posted online and three quarters respond to a branded website. Dubai is the largest business hub in the UAE; there
SEO : In-house vs Agency – Which is better?
For small and medium enterprises the biggest pain point for SEO is – Cost. SEO is a long process, and it can take up to several months to start seeing small returns. Then it slowly grows to larger results in the subsequent months. If implemented correctly it can eventually return every cent that was invested. The option is to do it yourself, employ a resource or outsource it to an agency. Each has its advantages and disadvantages. The immediate answer that will come up is to