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The 3 Things You Might Not be Doing for Your Business that Could Affect Your Social Media Presence

The 3 Things You Might Not be Doing for Your Business that Could Affect Your Social Media Presence

After researching and continuously updating your social media marketing strategy, do you still find your social media engagement going slow? There are a couple of things you might be missing out that most marketing blogs do not tell you. First - you do not need any sort of a budget, in fact, no budget at all! These are all free for all business and personal profiles to incorporate. 1. Features: Making use of Instagram Stories and other features such as IGTv Most business prof

The Internet Marketing Tree

Branding and Advertising Agency in Dubai is Offering a Mix of Services

Chatbots are taking over the world?

Chatbots are taking over the world?

Chatbots are a computer simulation of human conversation. What started out as technological curiosity has now evolved into the next big thing. Technology is constantly redefining itself. While some technologies come and go, some are here to stay. Chatbots have been here for a while, but were not as famous as they are now. Consumers are increasingly becoming more comfortable interacting with machines online. Chatbots will inevitably continue to dominate the landscape. The be

What’s new at Instagram in the beginning of 2018

What’s new at Instagram in the beginning of 2018

A quick recap on What’s new at Instagram in the beginning of 2018 1. Repost other Users’ Instagram stories A feature that will help brands/people stay in a story for longer than 24 hours! When you mention someone in your story, they get a notification that they have been mentioned in a story. These people will have the option of reposting that story, which will stay for another 24 hours, in turn keeping the story alive for more than 24 hours. The brands would still need to e

Working with a creative boutique vs. a big agency

Working with a creative boutique vs. a big agency

It is very tempting to choose a large, well-known agency to help with your business marketing/advertising needs. Big companies do come with some benefits. However, a creative boutique agency allows for more flexibility, a much more specialised approach plus the advantage of a lower price tag. Boutique agencies come with a passion for the work while building client relationships. A boutique agency is a smaller creative agency that focuses on specialised work for a limited clie

Branding is Believing

Branding is Believing

When we talk to clients about creating a brand for their company, they automatically assume it includes designing a good-looking logo and using similar colours and fonts on the website, social media, packaging and marketing material. It’s not all about the design and imagery, to be fair there are a lot of so-called branding experts who provide just that, but at the end of the day the client wants results and true branding is much beyond good design, it is believing. Having a

What is Attraction Marketing and how it works?

What is Attraction Marketing and how it works?

In a blur of advertisements, where our day starts and ends with endless forms of ads, new age Scientific Advertisers have emerged. These mad scientists understand the human psychology and create such ads that stand out from the blur. Instead of the advertisers running behind the customers, these ads compel the customers to pursue these advertisers to fulfil their business requirements. A = Aligning your message with your audience in an authentic way. When you know what you kn

7 Steps to effectively use social media to grow your brand

Whether you are a person or a brand and need to sell products, gain subscribers or persuade followers. Before you start all this, your customers need to know who you are. You need to build a strong brand identity before you can start selling. And to create a strong brand identity, you need to be very active on all savvy social media channels. In social media, it's not just enough to be ‘on' it. You need to know how to make it ‘effective.' If today, you're not using social med

Video Marketing is the new star!

Video Marketing is the new star!

Video Marketing is the new star in the field of Digital Marketing . With online video quickly becoming a key means for people to satisfy their information and entertainment needs, businesses have now realized the importance of including internet marketing in their strategy. Videos drive traffic and engagement, they convey information better than other types of content and promote trust in the brand and its products. No wonder that video is becoming a critical component of eve

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