LEFTSIDE DESIGN

Branding is Believing

Branding is Believing

When we talk to clients about creating a brand for their company, they automatically assume it includes designing a good-looking logo and using similar colours and fonts on the website, social media, packaging and marketing material. It’s not all about the design and imagery, to be fair there are a lot of so-called branding experts who provide just that, but at the end of the day the client wants results and true branding is much beyond good design, it is believing. Having a

What is Attraction Marketing and how it works?

What is Attraction Marketing and how it works?

In a blur of advertisements, where our day starts and ends with endless forms of ads, new age Scientific Advertisers have emerged. These mad scientists understand the human psychology and create such ads that stand out from the blur. Instead of the advertisers running behind the customers, these ads compel the customers to pursue these advertisers to fulfil their business requirements. A = Aligning your message with your audience in an authentic way. When you know what you kn

SEO : In-house vs Agency – Which is better?

SEO : In-house vs Agency – Which is better?

For small and medium enterprises the biggest pain point for SEO is – Cost. SEO is a long process, and it can take up to several months to start seeing small returns. Then it slowly grows to larger results in the subsequent months. If implemented correctly it can eventually return every cent that was invested. The option is to do it yourself, employ a resource or outsource it to an agency. Each has its advantages and disadvantages. The immediate answer that will come up is to

Video Marketing is the new star!

Video Marketing is the new star!

Video Marketing is the new star in the field of Digital Marketing . With online video quickly becoming a key means for people to satisfy their information and entertainment needs, businesses have now realized the importance of including internet marketing in their strategy. Videos drive traffic and engagement, they convey information better than other types of content and promote trust in the brand and its products. No wonder that video is becoming a critical component of eve

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