Branding is Believing
When we talk to clients about creating a brand for their company, they automatically assume it includes designing a good-looking logo and using similar colours and fonts on the website, social media, packaging and marketing material. It’s not all about the design and imagery, to be fair there are a lot of so-called branding experts who provide just that, but at the end of the day the client wants results and true branding is much beyond good design, it is believing. Having a